At Vertech Marketing we look at organic social a lot differently than many other agencies. We want our clients to succeed and we know that quality is a great deal more important than quantity. Let’s face it, many social media marketers get paid for each post, so of course they want to maximize the number of posts you are doing. We don’t feel that is effective, and we can see through data analytics that organic social contributes a very small portion for most businesses. What we prefer to do is create a social media plan that is minimal and plan a sprint for 3 or 6 months at a time, where all the post ideas are roughed out ahead of time so you actually know what is going to show up on your feed. We prefer to use content provided by our clients, people crave authentic social content, so it doesn’t matter that what you provide isn’t completely polished, people aren’t expecting it to be, what they are expecting is genuine content, not some stock photo with a bit of text on it! Every company needs a social media presence, but your capital is best spent in advertising which will ensure that it actually gets seen! Contact us today and find out how you can run an effective social media campaign and invest where you’re going to see the best returns!