Calgary SEO Agency – Web Design and Marketing/Advertising Strategy
Many people have heard of SEO and know it’s important for a website and there are plenty of agencies and web designers who claim to do a good job of it. One of the things Vertech Marketing Inc. is most proud of is our SEO (Search Engine Optimization) Skills. We recently heard about a lead from one of our sales executives and decided it was worth following up on.
SEO Research is incredibly important!
We started out by looking at all of the competition in their local market and looking at what they were doing. From there we look at competitors on a national level. We then figure out what keywords all of these different competitors are ranking for and finally we look at the rankings of the lead’s current website for all of the most important keywords that we found while doing competitor SEO research.
SEO Keywords Matter!
What we discovered was pretty shocking. Whomever had created their website had missed out on some of the biggest keywords. Here are the monthly national organic search volumes for each of the top 5 keywords, along with local search volumes and local ranks for the company.
 | National Search Volume | Local Search Volume | Local Ranking | % of local searches |
#1 | 22,200 | 480 | No rank | 59 |
#2 | 6,600 | 110 | No rank | 13 |
#3 | 5,400 | 140 | 16 | 17 |
#4 | 3,600 | 40 | 7 | 5 |
#5 | 2,900 | 50 | 1 | 6 |
We can see from the table here that the company was not ranking for 72% of the local search traffic and had second page rankings (which aren’t going to deliver much traffic) on another 23%. Their top spot for the #5 keyword is great and would likely contribute to about 25 clicks per month from organic search.
So by not ranking for their #1 keyword they are missing out on an incredible # of clicks. A decent estimate is ~50% of the local search volume could turn into clicks, so by not ranking for the 2 biggest searches, they are missing out on ~300 local search traffic clicks (if they were in one of the top spots) which would give them 9x more search traffic to their website.
CPC Search Advertising and SEO Organic Search Rankings
Local costs for search advertising for the top 2 keywords range from $3CAD to $9CAD with high competition. If we assume a middle cost of $6CAD per click for those ~300 clicks they could get organically by having done their SEO better, that’s $1800CAD per month or $21,600CAD per year!! When you do your SEO right, it is going to keep paying for itself over and over, when you obtain top spots by search advertising, you are going to be paying forever to maintain them. The cost of a new website with SEO that actually optimized for the client’s most important keywords in organic search would very quickly pay for itself!
Calgary Webdesign Experts
Vertech Marketing Inc. is here to help your business succeed. We pride ourselves on excellent webdesign, marketing, and advertising skills. Contact us today for a FREE Consultation and see how we can help elevate your marketing strategy!